Targeting

Up Next Tv Network

Target the audiences that matter most to you.

Explore UpNext TV Network's powerful suite of targeting tools designed to elevate your advertising strategy and maximize campaign impact.

Cutting-Edge Media Buying Features

Uncover a suite of cutting-edge tools to refine campaign targeting and achieve exceptional results.

  • Demographic Targeting

Segment and target your campaign audiences by demographics (age, gender, politics, family, income, location, etc.) for optimal impact.

  • Interest Targeting

Utilize search query data (auto, sports, pets, philanthropy, etc.) to target high-value audiences with precise accuracy.

  • Context Targeting

Manage where, when, and how your ad reaches audiences by choosing specific apps, channels, sports leagues, devices, and times of day for your creative to run.

  • Premium Channels and Live Sports Inventory

Engage highly active viewers on 500+ premium streaming apps and channels or advertise alongside live sports events for maximum brand safety and impact.

  • Performance Measurement

Monitor CTV-enabled web visits, leads, and purchases directly on your UpNext dashboard or via an integrated 3rd party (Google or your preferred MMP).

  • Real-time Optimization

Maximize your CTV budget by optimizing your campaign in real-time with UpNext's multivariate testing and continuous multi-dimensional reporting.

  • Advanced Solutions

Refine your campaign strategy with UpNext's Frequency Capping, Custom CPM Cap, and CRM Integration features for maximum effectiveness.

  • Age Targeting

Target households by specific age segments within the home.

Frequently asked questions

What is automatic bidding, and how does it help my media buying process with UpNext TV Network?

UpNext TV Network's Automatic Bidding module utilizes our proprietary bidding technology to ensure optimal delivery, pricing, and performance for your campaigns.

Can I set my own price for media buying using manual bidding with UpNext TV Network?

Yes, you can inform us, and we will use our Bidding Module to set your CPM caps on UpNext TV Network.

What is the advantage of installing an UpNext TV Network pixel or connecting an MMP to my UpNext TV Network account?

Installing an UpNext TV Network pixel for web traffic, lead, purchase, or retargeting attribution allows you to more accurately measure your campaign KPIs, such as ROAS and CPV. On the other hand, integrating an MMP helps app developers and marketers quantify incremental and cross-device reach.

What types of campaigns are best suited for UpNext TV Network's automatic bidding feature?

UpNext TV Network's automatic bidding feature adapts seamlessly to all campaign types, ensuring optimal performance for awareness, web traffic, app download, or retargeting campaigns.

How can I integrate UpNext TV Network seamlessly into my existing media buying strategy?

The UpNext TV Network platform is designed to empower users with an intuitive, easily shareable interface and reporting dashboards that integrate seamlessly with Google Ads, MMPs, and third-party MMM tools.

What sets UpNext TV Network apart from other CTV ad platforms?

UpNext TV Network is radically democratizing access to television advertising with a powerful, performance-focused platform, accessible to advertisers of all sizes, starting at just $25 a day.

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Promoting your business on 500 plus tv streaming apps

streaming for as low as $25 per day!